The Relative Importance of Search versus Credence Product Attributes: Organic and Locally Grown

Ferdinand F. Wirth, John L. Stanton and James Wiley

Agricultural and Resource Economics Review, 2011, vol. 40, issue 01, 15

Abstract: Organic foods and local foods have come to the forefront of consumer issues, due to concerns about nutrition, health, sustainability, and food safety. A conjoint analysis experiment quantified the relative importance of, and trade-offs between, apple search and experience attributes (quality/blemishes, size, flavor), credence attributes (conventional vs. organic production method, local origin vs. product of USA vs. imported), and purchase price when buying apples. Quality is the most important apple attribute. Production method—organic versus conventional—had no significant impact on preferences.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (15)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:arerjl:106064

DOI: 10.22004/ag.econ.106064

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