Consumer Perceptions of Eco-friendly and Sustainable Terms
Benjamin Campbell (),
Jennifer Dennis and
Agricultural and Resource Economics Review, 2015, vol. 44, issue 1, 14
Common marketing strategies include emphasizing products’ “green” or environmentally friendly at-tributes and characteristics to appeal to a growing market of environmentally conscious consumers. While previous studies have used product labels such as “eco-friendly,” “environmentally friendly,” and “sustainable” to investigate consumer preferences, relatively little is known about how consumer perceptions as a pre-decision mechanism impact their preferences and choice behaviors. Using data collected through an online survey of U.S. and Canadian consumers, we investigate systematic differ-ences in individuals’ perceptions of the terms “eco-friendly” and “sustainable.” Marketing implications for the food and green (i.e., greenhouse/nursery producers, suppliers, and retailers) industries are discussed.
Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
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Journal Article: Consumer Perceptions of Eco-friendly and Sustainable Terms (2015)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:arerjl:200994
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