An Examination of Consumer Willingness to Pay for Local Products

Aaron Adalja, James Hanson, Charles Towe () and Elina Tselepidakis

Agricultural and Resource Economics Review, 2015, vol. 44, issue 3, 22

Abstract: We use data from hypothetical and nonhypothetical choice-based conjoint analysis to estimate willingness to pay for local food products. The survey was administered to three groups: consumers from a buying club with experience with local and grass-fed production markets, a random sample of Maryland residents, and shoppers at a nonspecialty Maryland supermarket. We find that random-sample and supermarket shoppers are willing to pay a premium for local products but view local and grass-fed production as substitutes. Conversely, buying-club members are less willing to pay for local production than the other groups but do not conflate local and grass-fed production.

Keywords: Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (17)

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Related works:
Journal Article: An Examination of Consumer Willingness to Pay for Local Products (2015)
Working Paper: An Examination of Consumer Willingness to Pay for Local Products (2014)
Working Paper: An Examination of Consumer Willingness to Pay for Local Products (2013)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:arerjl:225657

DOI: 10.22004/ag.econ.225657

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