Global Welfare Impacts of U.S. Meat Promotion Activities

Shida Rastegari Henneberry, Joao E. Mutondo and B Brorsen

Agricultural and Resource Economics Review, 2009, vol. 38, issue 3, 13

Abstract: An equilibrium displacement model of the U.S. meat markets is used to measure the potential impacts of promotion investment, differentiating meats by types and by supply source, taking into account the U.S. participation in global meat markets, and considering imperfect competition in the meat industry. The increase in U.S. producer welfare resulting from a 10 percent increase in promotion ranges from -$1.29 million to $2.60 million for U.S. beef producers and from -$0.96 million to $1.67 million for U.S. pork producers, depending primarily on the advertising elasticity used.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:arerjl:59256

DOI: 10.22004/ag.econ.59256

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