Selected Aspects of the Internalisation Process of the Czech Agricultural SMEs with Focus on the Success Factors

Marcela Tuzova, Martina Toulova and Lea Kubíčková
Authors registered in the RePEc Author Service: Martina Morávková (martina.moravkova@mendelu.cz)

Rural Areas and Development, 2016, vol. 13, 14

Abstract: Enterprises from all over the world face the pressure of strengthening international competition because of the globalisation of markets. Therefore, enterprises should react promptly to all these changes. One of the ways how enterprises can sustain their competitiveness or achieve further growth is their involvement in internationalisation, which means their foreign expansion. This paper deals with agricultural enterprises which also try to look for new ways how to sell their production even beyond the national borders, it means that they try to internationalise. There are a lot of factors which can influence the success of enterprises in foreign markets. What factors can contribute to the success of agricultural enterprises in foreign trade operations? It is the main question addressed in this paper.

Keywords: Agricultural and Food Policy; International Development; Marketing (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ags:erdnra:276082

DOI: 10.22004/ag.econ.276082

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