Le pré-traitement de l'information et la compréhension de l'information nutritionnelle par le consommateur

Jean-Claude Dufour

Économie rurale, 1983, vol. 153

Abstract: Our research shows that food consumers are not overloaded in their initial information process even with an information load superior to 6 « bits». Therefore, we found an important difference between the information preferred and the information perceived by consumers. After one observation, consumers memorized around 15,9 % of all the data presented and increased that proportion to 36,9 % after a second viewing. Finally, we think that from a normative and cognitive approach to the comprehension of nutrition labeling, the concept of pre-processed information can be a possible solution.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 1983
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ersfer:349984

DOI: 10.22004/ag.econ.349984

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