What determines the use of brands and seals of approval as extrinsic quality cues in consumers’ pork purchse decision?

Carola Grebitus (), Luisa Menapace and M. Bruhn

Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, 2009, vol. 44

Keywords: Consumer/Household Economics; Marketing (search for similar items in EconPapers)
Date: 2009
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Related works:
Working Paper: WHAT DETERMINES THE USE OF BRANDS AND SEALS OF APPROVAL AS EXTRINSIC QUALITY CUES IN CONSUMERS’ PORK PURCHASE DECISION? (2008)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:gewipr:260030

DOI: 10.22004/ag.econ.260030

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