Die Informationstheorie als neuer Ansatz der Werbeforschung

Adolf Weber

German Journal of Agricultural Economics, 1968, vol. 17, issue 03

Keywords: Research and Development/Tech Change/Emerging Technologies; Marketing (search for similar items in EconPapers)
Date: 1968
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Persistent link: https://EconPapers.repec.org/RePEc:ags:gjagec:299053

DOI: 10.22004/ag.econ.299053

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