Vertical Coordination in the Meat Supply Chain The Effects of (Unlabeled) Private Standards for Animal Welfare

Julia Höhler and Rainer Kühl

German Journal of Agricultural Economics, 2017, vol. 66, issue 3

Abstract: Animal welfare is increasingly relevant in the public debate. As a reaction, German companies and associations in the farming, meat and retail sector intervened in the market for meat and founded an animal welfare initiative. Farmers are compensated for implemented animal welfare measures with money which is funded by retailers. The resulting meat is not labeled and thus not distinguishable from conventional meat. In our model, we show the relative merits of the initiative especially from a retailer’s point of view as compared to the introduction of labeled meat produced under restrictive practices. We combine our results with considerations on the distribution of market power and the degree of vertical coordination along the value chain for meat.

Keywords: Agribusiness; Industrial Organization; Livestock Production/Industries; Marketing (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/303545/files/1_H%C3%B6hler.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:gjagec:303545

DOI: 10.22004/ag.econ.303545

Access Statistics for this article

More articles in German Journal of Agricultural Economics from Humboldt-Universitaet zu Berlin, Department for Agricultural Economics Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().