Attribute Non Attendance and Consumer Preferences for Online Food Products in Germany

P. Christoph Richartz, Awudu Abdulai and Lukas Kornher

German Journal of Agricultural Economics, 2020, vol. 69, issue 01

Abstract: In this article, we apply a choice experiment method to examine consumers’ preferences for online food product attributes, using survey data for German consumers for meat products. We use both mixed logit and latent class models to analyze preference heterogeneity and sources of heterogeneity, as well as endogenous attribute attendance models to account for consumers’ attribute processing strategies. The empirical results reveal significant heterogeneity in preferences for online meat attributes among consumers. We also find that consumers’ willingness to pay estimates are highly influenced by their attribute processing strategies.

Keywords: Consumer/Household Economics; Demand and Price Analysis; Institutional and Behavioral Economics; Marketing (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:ags:gjagec:334163

DOI: 10.22004/ag.econ.334163

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