Does trust influence consumer behaviour?

Leef Dierks

German Journal of Agricultural Economics, 2007, vol. 56, issue 02, 6

Abstract: Against the background of diverse food scandals this article investigates the role of trust as a determinant of consumer behaviour in Germany. As empirical analyses indicate, the impact of trust on consumer behaviour in a quotidian and presumably safe setting is to be neglected. In the environment of a food scandal, however, trust proves to be a crucial element with regard to a more in-depth understanding of consumer behaviour under uncertainty. Moreover, it is analysed whether different values of trust allow for deriving coherent population segments and whether these can likewise be identified on the basis of consumers’ socio-economic features.

Keywords: Food Consumption/Nutrition/Food Safety; Risk and Uncertainty; Consumer/Household Economics; Farm Management (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:ags:gjagec:96727

DOI: 10.22004/ag.econ.96727

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