EconPapers    
Economics at your fingertips  
 

MOTIVES FOR FOOD CHOICE AMONG SERBIAN CONSUMERS

Snježana Gagić, Ana Jovičić, Dragan Tešanović and Bojana Kalenjuk

Economics of Agriculture, 2014, vol. 61, issue 1, 11

Abstract: People’s motives for food choice depend on a number of very complex economic, social and individual factors. A Food Choice Questionnaire (FCQ), an instrument that measures the importance of factors underlying food choice, was used to reveal the Serbian consumers’ food choice motives by survey of 450 respondents of different age groups. A confirmatory factor analysis was conducted on the motive items, using 11 factors. Previous research shows that the nutrition in Serbia is not balanced enough, and therefore the analysis of motives for food choice is considered a useful tool for the planning of more efficient public policies and interventions aimed at influencing healthier eating habits. Hence the results can be useful for researchers as well as for public institutions which deal with creating the strategy of public health or businessmen who produce and sell food products, because knowing consumer behaviour is necessary for product success on the market.

Keywords: Food; Consumption/Nutrition/Food; Safety (search for similar items in EconPapers)
Date: 2014
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link)
https://ageconsearch.umn.edu/record/165716/files/4%20EP%201%202014.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:iepeoa:165716

DOI: 10.22004/ag.econ.165716

Access Statistics for this article

More articles in Economics of Agriculture from Institute of Agricultural Economics Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().

 
Page updated 2021-01-16
Handle: RePEc:ags:iepeoa:165716