NEW CONCEPT OF MARKETING IN THE AGRO-BUSINESS

Vesna Milanovic

Economics of Agriculture, 2006, vol. 53

Abstract: Based on new social approach to marketing between Green and Philanthropic marketing, a new concept of marketing in Agro-Business is developing. Its development is influenced by difficulty to find new sources of competent advantages of the companies as well as the requests derived from the society for protection and better care of the consumer since the rate of his mortality has rised due to bad food and fatiness. Supporters of this concept create and try to satisfy all the necesities of health consumer by offering a health and safe products and good service. Therefore they take into consideration the quality of living conditions within social community, protecting natural envirenments at the same time. New concept of marketing in agro-business is the marketing of safe and health food which will intesify the involvement of SCG companies into integrating processes.

Keywords: Agribusiness; Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:ags:iepeoa:245793

DOI: 10.22004/ag.econ.245793

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