Fair Fare? US Consumers’ Perceptions of Food Pricing ‘Fairness’ in Restaurants and Grocery Stores

Maria Kalaitzandonakes, Brenna Ellison and Jonathan Coppess

farmdoc daily, 2025, vol. 14, issue 113

Abstract: Although measures of inflation have cooled, the cumulative impact of high food prices continues to strain consumers. Grocery stores have begun feeling consumers’ pull-back and some – including Target, Walmart, Amazon Fresh, Aldi, and Giant Food – have begun trying to woo consumers with announcements of lower prices on particular items (Blank, 2024; Peiser, 2024; Phaneuf, 2024). Restaurants, too, have noticed the frustration, and begun responding with price cuts. For example, several fast food restaurants are currently engaged in the ‘burger wars’ – launching short-term deals including $5 value meals at both McDonald’s (Rogers, 2024) and Burger King (Sirtori, 2024) and a $3 breakfast deal at Wendy’s (Shure, 2024).

Keywords: Agribusiness; Gardner Food and Agricultural Policy Survey Series; Gardner Policy Series (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:ags:illufd:358493

DOI: 10.22004/ag.econ.358493

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