Farmers’ Willingness to Pay for Stress-Resilient Maize Hybrids in Rain-fed Agro-Environment in Karnataka

Atul P. Kulkarni, Prakash H. Kuchanur, Dayanand G Satihal, P.H. Zaidi and Dil Rahut

Indian Journal of Agricultural Economics, 2013, vol. Volume 78, issue Number 2

Abstract: Although maize plays a vital role in the food, fodder, and livelihood security of millions of farmers in India, it is highly vulnerable to drought and heat stress. Maize cultivation is prevalent in stress-prone agro-ecology, where the risk of losing the yield and income of smallholder farmers is high. Development and deployment of stress-resilient maize hybrids to farmers in marginal areas are crucial for coping with drought risk. The adoption of stress-resilient varieties depends on farmers’ perception of the hybrid and willingness to pay (WTP) for it. In this paper, the study has estimated WTP for stress-resilient maize hybrids using primary data collected from 180 maize-growing farm households from rain-fed agro-environments in the Indian state of Karnataka. WTP was estimated using a double-bounded dichotomous choice model, and the mean WTP worked out to ₹ 312.76/kg. Farmers are WTP 37 per cent premium prices to stress-resilient maize hybrid as compared to the average price paid to conventional hybrids.

Keywords: Crop; Production/Industries (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:ags:inijae:345224

DOI: 10.22004/ag.econ.345224

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