Pola Pemasaran Beras Di Kabupaten Grobogan

Oki Wijaya and Garist Sekar Tanjung

Journal of Indonesian Agribusiness, 2022, vol. 10, issue 2

Abstract: This study aims to determine the pattern of rice marketing channels and analyze the margins and marketing efficiency of each marketing channel at each rice marketing agency in Grobogan Regency. The research location was chosen deliberately because the area is the largest contributor to rice production in the Central Java Province. The method used survey and interview. The data collected includes primary and secondary data. The results showed that there were three marketing channels in the distribution pattern of rice in Grobogan Regency, namely: (1) the first channel (farmers – middleman – rice millers – collectors/wholesale traders – retail traders – consumers); (2) the second channel (farmers – middleman – rice millers – retailers – consumers) and (3) the third channel (farmers - rice millers - wholesalers/collectors – consumers). In general, the level of rice marketing efficiency in each marketing channel formed in Grobogan Regency is included in the efficient category.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2022
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