Using Farm-Level Data to Improve Marketing and Planning: An Illustration with Live Hogs

Dwight Sanders, Gary Apgar and Mark Manfredo

Journal of the ASFMRA, 2005, vol. 2005, 8

Abstract: Actual live hog sales data from the Swine Center at Southern Illinois University at Carbondale are used to examine marketing practices and develop a forecasting and budgeting tool. The data show that carcassbased hog sales receive a price premium of $4.35 per live hundredweight. Likewise, hogs marketed at the optimal live weight, 244 pounds, receive a $0.26 per hundredweight premium. The data are also used to develop a futures-based hedging and forecasting model. Price forecasts are used to generate revenue estimates to assist with business planning. The results demonstrate a number of ways producers and agribusinesses can use sales data to improve their marketing and business planning.

Keywords: Agribusiness; Livestock Production/Industries; Marketing (search for similar items in EconPapers)
Date: 2005
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jasfmr:190711

DOI: 10.22004/ag.econ.190711

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