Consumers' Shopping Patterns and Expenditures on Ethnic Produce: A Case Study from the Eastern Coastal U.S.A

Ramu Govindasamy, Richard VanVranken, William Sciarappa, Albert Ayeni, Venkata S. Puduri, Kim Pappas, James E. Simon, Frank Mangan, Mary Lamberts and Gene McAvoy

Journal of the ASFMRA, 2010, vol. 2010, 14

Abstract: This study was undertaken to examine the possible niche markets which East Coast farmers might be able to use to regain their advantage. Their future economic success could hinge on shifting the focus from traditional fruits and vegetables to high-value specialty ethnic produce for which there might be a growing demand. The study results indicate that there is a strong market demand and interest for ethnic produce in the East Coast. Local producers can benefit by concentrating their efforts in producing ethnic vegetables and fresh produce and making these newer products available in the local and regional markets.

Keywords: Food; Consumption/Nutrition/Food; Safety (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jasfmr:96369

DOI: 10.22004/ag.econ.96369

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