Understanding U.S. Consumer Demand for Milk Production Attributes

Christopher Wolf (), Glynn Tonsor and Nicole J. Olynk
Authors registered in the RePEc Author Service: Nicole Olynk Widmar

Journal of Agricultural and Resource Economics, 2011, vol. 36, issue 2, 17

Abstract: A choice experiment was used to examine the value of various fluid milk attributes. Respondents were surveyed regarding half or whole gallon milk purchases. A split-sample design was used to examine consumer inferences regarding food safety. Willingness to pay for verification of production process attributes varied across attributes and verifying entity. Consumers were generally willing to pay substantial premiums for milk produced without the use of rbST, on local family farms, with assured food safety enhancement, and for these claims to be verified by the U.S. Department of Agriculture.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (11)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlaare:117186

DOI: 10.22004/ag.econ.117186

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