The Economic Impact of Services Provided by an Electronic Trade Platform: The Case of MarketMaker

Samuel Zapata, Carlos Carpio, Olga Isengildina-Massa and R. David Lamie
Authors registered in the RePEc Author Service: Olga Isengildina Massa

Journal of Agricultural and Resource Economics, 2013, vol. 38, issue 3, 20

Abstract: Despite the touted potential of e-commerce to improve agriculture profits, the literature on effectiveness of e-commerce is very limited. This paper assesses the economic impact of an electronic trade platform (i.e., MarketMaker) on agricultural producers. Contingent valuation techniques are employed to estimate the monetary value that producers placed on MarketMaker services. Results indicate that producers are willing to pay $47.02 annually for the services they receive. Registration type, amount of time registered, amount of time devoted to MarketMaker, type of user, number of marketing contacts received, and firm total annual sales have a significant effect on producers’ willingness to pay.

Keywords: Financial; Economics (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (12)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlaare:165933

DOI: 10.22004/ag.econ.165933

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