Consumer Preferences for Verified Pork-Rearing Practices in the Production of Ham Products

Melissa G.S. McKendree, Nicole Widmar, David Ortega and Kenneth Foster

Journal of Agricultural and Resource Economics, 2013, vol. 38, issue 3, 21

Abstract: A hypothetical choice experiment was conducted to determine consumers’ willingness to pay for three verified production practice attributes (pasture access, antibiotic use, and individual crates/stalls) in smoked ham and ham lunchmeat. These attributes were verified by the USDA Process Verified Program (PVP), a retailer, or the pork industry. Willingness to pay for verified attributes varied across attributes and verifying entity for both products. Consumers were willing to pay the most for attributes verified by the USDA-PVP. No statistical differences, relative to the product price level, were found across products for the same attribute-verifier combination.

Keywords: Food Consumption/Nutrition/Food Safety; Livestock Production/Industries (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlaare:165935

DOI: 10.22004/ag.econ.165935

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