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Emerging Markets for U.S. Pork in China: Experimental Evidence from Mainland and Hong Kong Consumers

David Ortega (), Maolong Chen, H. Holly Wang and Satoru Shimokawa

Journal of Agricultural and Resource Economics, 2017, vol. 42, issue 2

Abstract: A major concern for international marketers is how products will be received by foreign consumers in other markets. This study uses choice modeling to assess Chinese consumer preferences for pork and evaluate the potential demand for U.S. pork in the cities of Guangzhou and Hong Kong. We find that differences in preferences for domestic versus imported pork can be explained, in part, by consumers’ level of patriotism. Marketing pork with a food safety claim can increase market demand for U.S. products, and accounting for differences in nationalistic attitudes can aid marketing efforts.

Keywords: Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; International Relations/Trade; Marketing (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlaare:258002

DOI: 10.22004/ag.econ.258002

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