ASSESSING CONSUMER PREFERENCES FOR ORGANIC, ECO-LABELED, AND REGULAR APPLES

Maria Loureiro, Jill McCluskey and Ron Mittelhammer ()

Journal of Agricultural and Resource Economics, 2001, vol. 26, issue 2, 13

Abstract: We assess consumer choice of eco-labeled, organic, and regular apples, and identify sociodemographic characteristics affecting the choice among those three alternatives. Eco-labeled apples are less desirable than organic when food safety, the environment, and children's needs are considered. Characteristics that may be expected to positively affect the decision to buy eco-labeled apples relative to regular apples actually have the opposite effect with the inclusion of the organic alternative. When considering all three choices, the eco-labeled product is found to be an intermediate choice among consumers.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 2001
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Citations: View citations in EconPapers (120)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlaare:31039

DOI: 10.22004/ag.econ.31039

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