Consumer Willingness to Pay for Livestock Credence Attribute Claim Verification

Nicole J. Olynk, Glynn Tonsor and Christopher Wolf ()
Authors registered in the RePEc Author Service: Nicole Olynk Widmar

Journal of Agricultural and Resource Economics, 2010, vol. 35, issue 2, 20

Abstract: A choice experiment was used to determine consumer value for verification of livestock production process attributes. Willingness to pay for verification of production process attributes varied for both milk and pork chops across attributes and verifying entity. Statistically significant evidence of social desirability bias was found by comparing estimates of consumer preferences solicited using direct and indirect questioning. Indirect questioning may yield more accurate representations of consumer value than direct questioning, and therefore more accurate estimates for agribusiness decision making.

Keywords: Food Consumption/Nutrition/Food Safety; Livestock Production/Industries (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (48)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlaare:93215

DOI: 10.22004/ag.econ.93215

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