Willingness-to-Pay for Calf Health Programs and Certification Agents

Tucker Schumacher, Ted Schroeder and Glynn Tonsor

Journal of Agricultural and Applied Economics, 2012, vol. 44, issue 2, 12

Abstract: Cattle feeders want feeder cattle that have been weaned and preconditioned with a certified health program. Preconditioned calves perform more efficiently in the feedlot with lower morbidity and mortality. Health program claims, however, range from no claim to being USDA-certified. The value of health protocol certification may vary with certifying entity. Results from a choice experiment and survey of cattle feeders indicate preconditioning programs that include weaning, vaccinating against respiratory and clostridial/blackleg, and treating for parasites are worth on average $7.28/cwt to feedlots. Furthermore, a health program certified by USDA carries an additional value of $2.37/cwt on average.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:joaaec:123777

DOI: 10.22004/ag.econ.123777

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