A PORTFOLIO APPROACH TO LANDSCAPE PLANT PRODUCTION AND MARKETING
David L. Purcell,
Steven C. Turner,
Jack E. Houston and
Charles R. Hall
Journal of Agricultural and Applied Economics, 1993, vol. 25, issue 2, 14
The ornamental horticultural industry continues to be one of the most rapidly expanding sectors in agriculture. This study examined a decision model for landscape plant production based on portfolio analysis. A quadratic programming model was developed to generate an optimal crop portfolio for a selected southeastern nursery. Empirical results indicate opportunities exist for modest diversification to offset income variability in landscape plant production and marketing.
Keywords: Crop Production/Industries; Demand and Price Analysis (search for similar items in EconPapers)
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