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Sukant K. Misra, Dale H. Carley and Stanley M. Fletcher

Journal of Agricultural and Applied Economics, 1993, vol. 25, issue 1, 11

Abstract: Survey data of 2,538 dairy farmers located in 12 southern states were used to analyze the factors influencing farmers' choice of milk handlers. Results from a qualitative response model indicate that a combination of price and non-price factors contribute to dairy farmers' attitudes toward their milk handlers. Specifically, the decision to change milk handlers was significantly influenced by prices paid and deductions charged. However, non-price factors including field services, friendly personnel, and loyalty to a handler contributed to the longer term affiliation of dairy farmers with their milk handlers.

Keywords: Marketing; Agribusiness (search for similar items in EconPapers)
Date: 1993
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DOI: 10.22004/ag.econ.15210

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