VERTICAL AND HORIZONTAL COORDINATION IN THE AGRO-BIOTECHNOLOGY INDUSTRY: EVIDENCE AND IMPLICATIONS

Nicholas G. Kalaitzandonakes and Bruce Bjornson

Journal of Agricultural and Applied Economics, 1997, vol. 29, issue 01, 11

Abstract: Agro-biotechnology is evolving from a pre-commercial phase dominated by basic research science to a commercial phase oriented around marketing products. In pursuing innovation rents in the commercial phase, firms are reorienting their strategies around complementary marketing and distribution assets. This is impacting vertical and horizontal industry structure. Conversely, industry structure is also impacting firm strategies. Horizontal alliances and consolidation continue from the pre-commercial phase into the commercial phase, while vertical coordination and integration strategies are accelerating rapidly. Interplay between firm strategy and industry structure is too complex for firms to anticipate early in the pre-commercial phase for long-term strategy formulation.

Keywords: Industrial Organization; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Date: 1997
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Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:joaaec:15537

DOI: 10.22004/ag.econ.15537

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