Design and Management of Teaching Programs With Survival In Mind

Larry J. Connor

Journal of Agricultural and Applied Economics, 2005, vol. 37, issue 2, 9

Abstract: Agricultural economics teaching programs are becoming stressed. They vary considerably because of different institutional settings and are conducted under changing college, university, and department trends and paradigm shifts. To ensure success, strategic marketing processes need to be used in analyzing programs: identifying potential students (clientele or customers), ascertaining what to offer (majors, minors, service courses, enrichment options, and distance education), finalizing the strategic plan, and executing the plan (with students, administration, industry, and disciplinary peers). Conclusions and recommendations for enhancing teaching quantity and quality are presented for the strategic marketing processes. Finally, some implications and conclusions for graduate education are discussed.

Keywords: Teaching/Communication/Extension/Profession (search for similar items in EconPapers)
Date: 2005
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://ageconsearch.umn.edu/record/43769/files/Co ... %20August%202005.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:joaaec:43769

DOI: 10.22004/ag.econ.43769

Access Statistics for this article

More articles in Journal of Agricultural and Applied Economics from Southern Agricultural Economics Association Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().