Where Have All the Direct-Marketing Farms Gone? Patterns Revealed from the 2017 Census of Agriculture

Jeffrey O'Hara and Matthew Benson

Journal of Agriculture, Food Systems, and Community Development, 2019, vol. 9, issue 1

Abstract: Food system researchers and practitioners have used the U.S. Census of Agriculture historically as a bellwether to measure changes in the direct-marketing sector. The U.S. Department of Agricul­ture has made considerable improvements in meas­uring this sector in recent years, which formed the basis for the phrasing of the 2017 Census of Agri­culture direct-marketing questions. While the new ques­tions make it challenging to infer direct-marketing trends between 2012 and 2017, the 2017 Census of Agriculture data nonetheless reveals a considerable decline in the number of farms selling directly to consumers and wholesalers in the U.S. We discuss possible explanations for this decline and implica­tions for the direct-marketing sector See the press release for this article.

Keywords: Marketing; Consumer/Household Economics (search for similar items in EconPapers)
Date: 2019
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