What does matter most for farmers’ choice of marketing channels? Evidence from coastal Bangladesh

Md Mahbubul Alam, Sharjana Shaba and S. M. Ashik-Uz-Zaman

Journal of Agriculture, Food Systems, and Community Development, 2025, vol. 14, issue 2

Abstract: This study aimed to identify the marketing channel preferences of small-scale farmers and explore the factors influencing their choices in three coastal districts of Bangladesh. The results showed that farmers mostly preferred to sell from farm stands, while a significant percentage preferred to sell at the marketplace or use both channels. A multi­nomial logistic regression (MNL) analysis revealed that factors such as gender, farm size, family income, ownership of cart/vehicle, and distance significantly influenced farmer marketing channel preferences. Specifically, female farmers, farmers with lower incomes, and farmers without vehicle access preferred selling directly from farm stands. The findings suggest that programs promoting market inclusion or farmer cooperatives should be further explored to increase farmers' participation in marketing channels. Overall, improving access to business opportunities and addressing transpor­tation issues can help small-scale farmers overcome market-related inefficiencies and improve their economic development.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2025
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/362784/files/1341.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:joafsc:362784

Access Statistics for this article

More articles in Journal of Agriculture, Food Systems, and Community Development from Center for Transformative Action, Cornell University
Bibliographic data for series maintained by AgEcon Search ().