Applying the AIDA and AIDCA Models to Destination Cities in Hokkaido to Improve Their Images and Strategies

Siriya Traichok, Satoko Kubota, Masako Morioka and Yasushi Sembokuya

Japanese Journal of Agricultural Economics (formerly Japanese Journal of Rural Economics), 2024, vol. 26

Abstract: This research investigates the gradient of destination city popularity within Hokkaido, recognizing the significant travel expenses in the region, which demands thoughtful destination choices and underscores the vital role of effective marketing strategies. Data was collected through an online questionnaire with a sample size of 351 respondents, primarily Japanese individuals residing outside Hokkaido. The results of the AIDA and AIDCA models explain the process of attracting and converting potential visitors into tourists, highlighting the importance of “conviction” in affirming the destination’s image and anticipated experiences. In conclusion, effective marketing strategies involve establishing and sustaining clear convictions to prompt tourist visits.

Keywords: Resource/Energy; Economics; and; Policy (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/348928/files/26_66.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:jpjjre:348928

DOI: 10.22004/ag.econ.348928

Access Statistics for this article

More articles in Japanese Journal of Agricultural Economics (formerly Japanese Journal of Rural Economics) from Agricultural Economics Society of Japan (AESJ) Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().