Measuring effectiveness of Internet advertisement

Iskra Popova and Tanawat Tanglertpanya

Perspectives of Innovations, Economics and Business (PIEB), 2011, vol. 07, issue 01, 4

Abstract: The article describes a software package created to measure the return on marketing investment for organizations involved in e-commerce. It is based on web application technology and includes a database system which makes it suitable for use by consultancy companies involved in offering evidence and advice regarding marketing strategies of their customers. A complete solution consisting of the structure for the database, the user friendly interface and the constellation for the network infrastructure is presented. The first tests in a Swedish based company Adonline, showed that it significantly reduces the time necessary for the analysis of return on marketing investment and the effort in creating reports for their customers.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jrpieb:128635

DOI: 10.22004/ag.econ.128635

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