Some methodological issues of technology roadmapping experienced during consultancy

Bela Pataki, Zsuzsanna Szalkai and Szilvia Biro-Szigeti

Perspectives of Innovations, Economics and Business (PIEB), 2011, vol. 09, issue 3, 5

Abstract: The authors share some of their methodological recommendations based on their TRM-consultancy experience. They recommend: (1) using an ‘environment’ dimension of analysis (i.e. layer of the roadmap) instead of just ‘market’, (2) avoiding the usage of the popular oversimplified version of SWOT analysis instead of the full version, (3) using weighting scales based on the ‘magical number seven plus-minus two’ rule by Miller for quantifying the relations between the units of the TRM-analysis.

Keywords: Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://ageconsearch.umn.edu/record/128651/files/0 ... mapping_pp.12-16.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:jrpieb:128651

DOI: 10.22004/ag.econ.128651

Access Statistics for this article

More articles in Perspectives of Innovations, Economics and Business (PIEB) from Prague Development Center (PRADEC) Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().