STRATEGIES OF VALUE PROPOSITION ON THE INTERNET

Tymoteusz Doltgalski

Perspectives of Innovations, Economics and Business (PIEB), 2010, vol. 05, issue 2, 3

Abstract: The paper presents strategies of value proposition on the Internet. Author has distinguished and described strategies of efficiency, free values, complete customer solutions, unique values and value co-creation. These strategies are different from traditional strategies of value proposition, which refer values for customers to the level of price.

Keywords: International Development; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jrpieb:92340

DOI: 10.22004/ag.econ.92340

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