Consumer behavior towards show-room services of two wheelers with reference to Cuddalore district

S. Saravanan, N. Panchanatham and S. Pragadeeswaran

Perspectives of Innovations, Economics and Business (PIEB), 2009, vol. 03, 5

Abstract: The study aims to find out the consumer behavior towards showroom service of two wheelers. A samples of 200 users selected randomly were studied. Standardized questionnaires were used to collect the data. The results reveal that users differ in consumer behaviour towards showroom services of two wheelers on the basis of satisfied random sampling. This study is made to describe the consumer satisfaction of two wheelers with respect to socio-economic characteristics as age, gender, occupation, family income, educational level and so on which is called descriptive study. The data were treated statistically using t-test, F-test and correlation. The result shows that students and employees are more satisfied about show room services. Demographic variables such as marital status, size of the family give significant effect related to show room services.

Keywords: Consumer/Household Economics; Marketing (search for similar items in EconPapers)
Date: 2009
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/94584/files/23 ... EB_Saravanan_AGR.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:jrpieb:94584

DOI: 10.22004/ag.econ.94584

Access Statistics for this article

More articles in Perspectives of Innovations, Economics and Business (PIEB) from Prague Development Center (PRADEC) Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().