Analysis of viability of cassava products across selected value chain in Enugu State, Nigeria

E.C. Nzeh, J.N. Ugwu and C.F. Ogbodo

Nigerian Agricultural Policy Research Journal (NAPReJ), 2017, vol. 03, issue 01

Abstract: The study examined the viability of processing and marketing of 'garri', 'akpu' and 'abacha' in Nkanu-East Local Government of Enugu State. The objectives of the study are to:; analyzes of the socio-economic characteristics of cassava processors and consumers in the study area, determine the demand and supply elasticity of the products in the area, compare the demand and supply of the selected products in the area, and finally, describe the consumption pattern of the selected products in the area. A multistage sampling procedure was used to select 100 respondents from five (5) communities in the study area. Data were analyzed using rate of returns per naira on investment (RRI), benefit cost ratio (BCR), profit margin and other analytical tools. From the analysis, it was found that cassava processing and marketing in the area is a very lucrative business with returns of 20kobo, 17kobo and 29kobo per ₦1 invested into garri, akpu and abacha business respectively. From the study, it is recommended that effective strategies of preserving cassava products especially akpu should be developed in other to increase the demand and supply of the product.

Keywords: Marketing; Production Economics (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:ags:naprej:314122

DOI: 10.22004/ag.econ.314122

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