FORECASTING ITEM MOVEMENT WITH SCAN DATA: BOX-JENKINS RESULTS
David B. Eastwood,
Morgan D. Gray and
John R. Brooker
Northeastern Journal of Agricultural and Resource Economics, 1991, vol. 20, issue 01, 10
Abstract:
Preliminary forecasts using the Box-Jenkins methodology for supermarket scan data for ground beef and roast item movement are described. The functional form and the accuracy of the forecasts vary by product. Results suggest that further analyses incorporating price and advertising may increase the accuracy of the forecasts.
Keywords: Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Date: 1991
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Persistent link: https://EconPapers.repec.org/RePEc:ags:nejare:28815
DOI: 10.22004/ag.econ.28815
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