CHRISTMAS TREE CONSUMPTION BEHAVIOR: NATURAL VS. ARTIFICIAL

Cathy Ann Hamlett, Robert O. Herrmann, Rex H. Warland and Fengkun Zhao

Northeastern Journal of Agricultural and Resource Economics, 1989, vol. 18, issue 2, 5

Abstract: Artificial Christmas trees have gained an increasing market share, causing concern to natural Christmas tree producers. Primary data was used to test a hypothesized sequential probit model of buyer characteristics. The model predicted the probability of using or displaying a Christmas tree, then if a use decision was made, the probability of displaying a natural tree. The people who are likely to display trees are Christian, practice other secular Christmas rituals, have children, and spend Christmas at home. Those who use natural trees are younger, white, have a higher income, and live in a single-family dwelling.

Keywords: Demand; and; Price; Analysis (search for similar items in EconPapers)
Date: 1989
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:nejare:28869

DOI: 10.22004/ag.econ.28869

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