AN ECONOMIC ANALYSIS OF THE U.S. GENERIC DAIRY ADVERTISING PROGRAM USING AN INDUSTRY MODEL

Donald Liu, Harry Kaiser, Olan D. Forker and Timothy D. Mount

Northeastern Journal of Agricultural and Resource Economics, 1990, vol. 19, issue 01, 12

Abstract: The market impacts of generic dairy advertising are assessed using an industry model which encompasses supply and demand conditions at the retail, wholesale, and farm levels, and government intervention under the dairy price support program. The estimated model is used to simulate price and quantity values for four advertising scenarios: (1) no advertising, (2) historical fluid advertising, (3) historical manufactured advertising, and (4) historical fluid and manufactured advertising. Compared to previous studies, the dairy-industry model provides additional insights into the way generic dairy advertising influences prices and quantities at the retail, wholesale, and farm levels.

Keywords: Livestock Production/Industries; Marketing (search for similar items in EconPapers)
Date: 1990
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:nejare:28969

DOI: 10.22004/ag.econ.28969

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