Influences of Covid-19 Jingles on Rural Dwellers' Behaviour in Oyo State, Nigeria

I. O. Badiru, T. A. Ladigbolu and A. D. Adebayo

Nigerian Journal of Rural Sociology, 2022, vol. 22, issue 2

Abstract: This study assessed rural dwellers’ behaviour because of COVID-19 jingles on mode of transmissions and preventive measures in Oyo state. Multi-stage sampling procedure was used in selecting 256 rural dwellers. Data were collected on respondents’ COVID-19 jingles’ listenership and listening pattern. Knowledge of, attitude to, practice of and constraints to practicing COVID-19 preventive measures were assessed. Data were gathered using interview schedule and analysed using frequency counts, mean, percentages and Pearson Product Moment Correlation at α0.05. Majority (94.9%) listened to COVID-19 jingles while 46.9% listened to the jingles 14-21 times in a week. Overall, a positive behaviour (62.9%), high knowledge (79.7%), favorable attitudes (53.9%) and high practice (54.7%) of COVID-19 preventive measures were recorded among the respondents. One of the constraints limiting the practice of COVID-19 preventive measures was high cost of alcohol-based sanitizer (x=1.37). A significant relationship existed between listenership (r= 0.22), constraints limiting practice of COVID-19 preventive measures (r=-0.26) and behaviour towards COVID-19 preventive measures. Rural dwellers’ behaviour was positive towards COVID-19 preventive measures as a result of listening to the COVID- 19 jingles. Government and corporate bodies should facilitate the provision of hand sanitizers for rural dwellers to enhance compliance with the messages in the jingles.

Keywords: Community/Rural/Urban Development; Health Economics and Policy (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ngnjrs:347409

DOI: 10.22004/ag.econ.347409

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