ANALISE DO COMPORTAMENTO DOS CONSUMIDORES DE CAFE NO MUNICIPIO DE LAVRAS, MG

Ana Carla Prado da Silveira, Magno de Sousa and Rosemary Gualberto F.A. Pereira

Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations, 2002, vol. 04, issue 2, 11

Abstract: Reduction in coffee consumption has required from coffee organizations the development of marketing techniques so as to creating value to their product as well as reaching consumer’s satisfaction. This work aimed at identifying questions on coffee consumers’ desires, perceptions, preferences and habits in Lavras, MG. The conclusive/descriptive research model was used, by means of which primary data were gathered through personal/individual surveys using structured questionnaires. It was verified that consumers are not loyal to coffee brands and that the determining factors in theirs choices are taste, price and yelding. Packaging must feature information on production site, manufacture and expiration dates, type, product classification, as well as information on the warrant stamp, yelding and brand.

Keywords: Consumer/Household Economics; Resource/Energy Economics and Policy (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:ags:orarao:101917

DOI: 10.22004/ag.econ.101917

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