PERCEPÇÃO DOS CONSUMIDORES SOBRE OS AÇOUGUES GOURMET: UM ESTUDO MULTICASO

Fabiana Cunha Viana Leonelli and Isadora Rustino Confessor de Oliveira

Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations, 2016, vol. 18, issue 01

Abstract: This study investigated the consumer perceptions about special butchers, also known as “gourmet meat shops”. The objective was to list the factors that contribute to a differentiated perception of gourmet meat shops and whether these factors are related to coordination of quality in clusters of differentiated quality meat. Methodological procedures of qualitative research were adopted. Three case studies were described in gourmet meat shops located in São Paulo, Goiânia and Florianópolis. Semi-structured interviews were conducted with owners and consumers at different times of purchase, during weekdays and weekends. The study concluded that the provision of differentiated services and the adoption of strict coordination mechanisms ensure a positive consumer perceptions about the quality of meat purchased in gourmet meat shops.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ags:orarao:265437

DOI: 10.22004/ag.econ.265437

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