FATORES RELEVANTES NA DECISÃO DE COMPRA DE FRANGO CAIPIRA E SEU IMPACTO NA CADEIA PRODUTIVA

Gleriani Torres Crabone, Roberto Giro Moori and Geni Sato

Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations, 2005, vol. 07, issue 3, 12

Abstract: Consumers’ attitude about health, food safety and the environment has increased the demand for organic food products such as meat, chicken and others. The purpose of this exploratory research was to identify the relevant factors for organic chicken purchase decision. A survey with 110 consumers from São Paulo city and others cities in the state of São Paulo was conducted. We performed a descriptive analysis as well an inferential (Mann-Whitney U e de Kruskal-Wallis tests) and multivariate (factorial) analysis. The results indicate two relevant factors: (1) the conduction of chicken growing (2) label certification and brand. These results varied depending on variables such as region, age, education level and household income. For consumers committed to antibiotic-free chicken, the organic chicken is an option to the conventional chicken.

Keywords: Agribusiness; Consumer/Household Economics (search for similar items in EconPapers)
Date: 2005
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/43928/files/Artigo%205%20_05.156_.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:orarao:43928

DOI: 10.22004/ag.econ.43928

Access Statistics for this article

More articles in Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations from Universidade Federal de Lavras, Departamento de Administracao e Economia Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().