Zarządzanie markami w przedsiębiorstwach sektora żywnościowego w perspektywie długoterminowej

Hanna Górska-Warsewicz

Roczniki (Annals), 2014, vol. 2014, issue 4

Abstract: The aim of this study was to present selected aspects of long-term brand management in food companies. This concept consists of three stages of brand management process, including the basic stage, main stage and result stage. In first stage the assumption of identity and image as well as the bases of creation of brand – consumer relation. The second stage includes the adequate strategies towards brands, including brand architecture, their positioning and extension. The last stage is related to spectrum of finance, consumer and market indices

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/205158/files/16-4-Gorska.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:paaero:205158

DOI: 10.22004/ag.econ.205158

Access Statistics for this article

More articles in Roczniki (Annals) from Polish Association of Agricultural Economists and Agribusiness - Stowarzyszenie Ekonomistow Rolnictwa e Agrobiznesu (SERiA) Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().