Funding And Evaluation of Selected Global Informational And Promotional Food Campaigns In 2005-2012

Agnieszka Maciąg

Roczniki (Annals), 2014, vol. 2014, issue 5

Abstract: The aim of the article was the analysis and evaluation of selected global food promotion campaign funded by the European Union. The article contains analysis of the expenditure on individual campaigns, marketing tools used and the effectiveness of the executed information activities. The text also characterized the selected campaigns and its goals. The article examined the effectiveness of each campaign based on conducted market research. As a result of the campaign there was an increase of Poles knowledge about food and its certification system. As well as increase in consumption of dairy products, juices, honey, fruits and vegetables average from 10% to 20%. Also sales of polish food products increased on European markets.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ags:paaero:205240

DOI: 10.22004/ag.econ.205240

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