Important Factors of Agricultural Attractions for College Students Oriented Towards Agricultural Sciences

Ágnes Brix and Zoltán Szabó

Roczniki (Annals), 2015, vol. 2015, issue 4

Abstract: In Hungary the less developed regions are mostly agricultural based, to help close the gap between the developed and less developed regions every opportunity needs to be investigated. In this study the use of agriculture as an attraction to increase tourism is investigated by examining US examples in Kentucky which is also a state where agriculture is the main activity. In the analysis a questionnaire was used to determine the demand towards agricultural attractions. The questionnaire was only open for college students oriented towards agricultural sciences. The results showed that the marketing strategies of these attractions are not efficient to attract visitors, from the investigated group, from large distanced, but do seem to be popular among the local, nearby people.

Keywords: Marketing; Teaching/Communication/Extension/Profession (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ags:paaero:233267

DOI: 10.22004/ag.econ.233267

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