Marketing Toward the Future

Niki Whitley and Susan Schoenian

Professional Agricultural Workers Journal (PAWJ), 2020, vol. 6, issue 3

Abstract: United States goat producers face many challenges with regards to marketing. Although the demand for goat products is increasing, the market is fractured. There is a general lack of infrastructure and many producers do not sell their animals or products for fair or profitable prices. Production costs are too high, and there is a need to improve production efficiency. Imports pose a challenge to US goat producers, as domestic production cannot compete with the availability and lower cost of imports. Government regulations hinder market development because non-commercial slaughter is an important aspect of goat marketing, and regulations keep many dairy goat producers from developing a commercial enterprise. In order for the US goat industry to expand and meet the growing demand for products, producers need to combine efficient production practices with profitable marketing strategies.

Keywords: Livestock Production/Industries; Marketing (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:ags:pawjal:319749

DOI: 10.22004/ag.econ.319749

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