EVENT MARKETING AS AN INSTRUMENT FOR SELF-PROMOTION ACTIVITIES OF LOCAL GOVERNMENT IN LODZ

Dorota Sikora-Fernandez

Economic and Regional Studies (Studia Ekonomiczne i Regionalne), 2011, vol. 04, issue 2

Abstract: In the local community there are always discrepancies between the needs of the group and ways to meet those needs and expectations, so the local government systematically has to take action to reduce as many of these discrepancies and raise the efficiency of its operation. The use of marketing in the process of city’s managing is reasonable. Organization of various events and promote them both among city residents, as well as external customers, is part of the city run by territorial marketing. One of its elements is to promote, performs several important functions for the city. The purpose of this article is to identify the promotional activities, consisting in organizing or supporting the organization of events by the Lodz city council.

Keywords: Community/Rural/Urban Development; Marketing (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ags:plecrs:264849

DOI: 10.22004/ag.econ.264849

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