LOCAL GOVERNMENT AS A SUBJECT OF MARKETING ACTIVITIES ON THE EXAMPLE OF THE MUNICIPALITIES COVERED BY THE NATURA 2000 NETWORK

Magdalena Zwolinska-Ligaj and Danuta Guzal-Dec

Economic and Regional Studies (Studia Ekonomiczne i Regionalne), 2011, vol. 04, issue 2

Abstract: This study evaluated the activity of local authorities of 14 Polish Green Lungs region municipalities in the implementation of marketing activities with particular emphasis on promotional activities. An analysis of empirical material indicates that these offices of the municipalities use traditional promotional tools, are not very active in the promotion of municipalities when it comes to special natural assets and are not adequately prepared in terms of organization, planning and competence to carry out marketing activities.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ags:plecrs:264854

DOI: 10.22004/ag.econ.264854

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